Brand Guide

Main Colors

white

#FFFFFF

Light Sand

#FCFCFC

Sand

#F6F6F6

Black

#000000

Slate Blue

#5FB3C2

Blue Shades

Blue 600

#317689

Blue 500

#40A1B3

Blue 400

#5FB3C2

Blue 300

#8ACCD6

Blue 200

#DAF1F3

Sand Shades

Sand 500

#666461

Sand 400

#989898

Sand 300

#BDBDBD

Sand 200

#DCDCDC

Sand 100

#EFEFEF

Fonts

Headline Font:
Poppins 60 Px, weight 300

Headline Font:
Poppins 60 Px, weight 300

Reverse text over dark colors. Only mix in Slate Blue for attention to words.

Reverse text over dark colors. Only mix in Slate Blue for attention to words.

DO NOT use slate blue as a full headline color

Use reversed text over color blocks if the contrast is working.

Use black over color sparingly.

Use reversed text over color blocks if the contrast is working.

Use black over color sparingly.

Use reversed text over color blocks if the contrast is working.

Use black over color sparingly.

H2 Poppins, Semi-Bold

H3 Poppins, Semi-Bold

H4 Poppins, Semi-Bold

H5 Poppins, Semi-Bold

Body Copy - Inter Regular - 16 px

AdZen is an advertising technology platform reconnecting brands, people, and content through more natural, human-centered experiences. We’re rethinking advertising to be people-first, less disruptive, and more engaging for everyone.

The Future of Advertising is Conversational

©2025 AdZen | All rights reserved.

The Future of Advertising

is Conversational

©2025 AdZen | All rights reserved.

The Future of Advertising

is Conversational

©2025 AdZen | All rights reserved.