Brand Guide
Logos + Icons
Main Colors
white
#FFFFFF
Light Sand
#FCFCFC
Sand
#F6F6F6
Black
#000000
Slate Blue
#5FB3C2
Blue Shades
Blue 600
#317689
Blue 500
#40A1B3
Blue 400
#5FB3C2
Blue 300
#8ACCD6
Blue 200
#DAF1F3
Sand Shades
Sand 500
#666461
Sand 400
#989898
Sand 300
#BDBDBD
Sand 200
#DCDCDC
Sand 100
#EFEFEF
Fonts
DO NOT use slate blue as a full headline color
H2 Poppins, Semi-Bold
H3 Poppins, Semi-Bold
H4 Poppins, Semi-Bold
H5 Poppins, Semi-Bold
Body Copy - Inter Regular - 16 px
AdZen is an advertising technology platform reconnecting brands, people, and content through more natural, human-centered experiences. We’re rethinking advertising to be people-first, less disruptive, and more engaging for everyone.